KZN set to shine as winter tourism peaks with film and cultural celebrations

KwaZulu-Natal (KZN) is gearing up for a significant surge in visitor numbers this July, as the warm winter weather and a medley of cultural and holiday experiences beckon locals and travelers alike. The province is not only known for its temperate climate but is also hosting an array of notable events that will showcase its rich cultural tapestry and burgeoning film industry.

July is celebrated as Film Month in KZN, making it an exciting time for the province as it hosts the Durban International Film Festival (DIFF), the Durban FilmMart (DFM), and the prestigious Simon Mabhunu Sabela Awards on July 19.

These events attract global filmmakers, industry leaders, and investors, positioning KZN as a key player in Africa's film and content production landscape.

The KwaZulu-Natal Tourism and Film Authority (KZNTAFA) anticipates a 12–15% rise in domestic arrivals compared to last year, predicting approximately R500 million in tourism-related revenue for July, driven by over 70,000 visitors seeking diverse experiences across the province.

“We’re seeing strong indicators that July will deliver a substantial surge in domestic travel, thanks to the alignment of the school holidays, hallmark events, and our temperate winter climate,” said Sibusiso Gumbi, interim CEO of KZNTAFA.

The attraction of key events

One of the most anticipated attractions is the Hollywoodbets Durban July on July 5, recognised as Africa’s premier horse racing and fashion event, which is expected to welcome more than 55,000 attendees.

This spectacular event will not only bring festivities but is also projected to generate an estimated R150 million in direct tourism spending, culminating in an overall economic impact exceeding R350 million.

At the KZN Tourism and Film Authority's hospitality marquee at the event, attendees will enjoy an exclusive fashion installation curated by top KZN designers, providing them with a taste of the region’s creative prowess.

Meanwhile, the Dundee July on July 20 promises to attract over 25,000 visitors to the northern parts of KZN, further enhancing the cultural tourism footprint and fostering community-based economic growth.

A boost for local businesses

The intertwining of school holidays and these prominent events brings positive news for KZN’s tourism industry.

As holidaymakers, film enthusiasts, and adventure seekers converge on the province, accommodation establishments like hotels and B&Bs are already reporting increased bookings. Local restaurants and shopping centres are also benefiting from heightened patronage, driving the hospitality sector towards an optimistic recovery.

“These two events are critical tourism levers. They support local entrepreneurs, fashion designers, hospitality businesses, and drive domestic traveler confidence in the province,” Gumbi remarked.

This positive sentiment was reflected in the latest tourism figures from Stats SA, which indicated a 9.8% increase in total income for the country's hospitality sector from April 2024 to April 2025, marking a broader recovery trend.

Weather and ongoing campaigns fuel interest

With KZN’s winter averaging mild temperatures between 22–25 degrees Celsius, the province continues to attract visitors seeking an escape from colder climates. Efforts to boost domestic tourism have intensified, targeting key markets in Gauteng, Eastern Cape, and Free State, emphasising heritage, adventure, and culinary delights.

“Our focus is very clear: keep domestic tourism growing,” said Gumbi, pointing to the success of activations that have complemented visitor interests across various segments.

North Coast as a family-friendly destination

The North Coast is also set to reap the benefits of this seasonal surge. The Enterprise iLembe Economic Development Agency has reported strong signs of recovery, with the proximity of its districts to Durban making it an appealing retreat for families and those seeking more leisure-oriented experiences.

In an exciting development, the Durban July Ballito Experience being hosted at uMhlali Country Club in KwaDukuza will complement the festivities, offering networking opportunities alongside fashion showcases and potential locations for film productions.

“Restaurants and beachfront venues are reporting higher foot traffic and increased patronage. It’s clear the region is experiencing a seasonal surge,” remarked Siyabonga Mazibuko, CEO of Enterprise iLembe.

Winter in various regions

The Central and Northern Drakensberg have similarly experienced a spike in winter tourism, thanks to events like the Hot Air Balloon Festival, which has attracted a promising number of visitors. “Tourists are seeking wintery, snowy experiences—log fires and snow-capped peaks have drawn them in,” explained James Seymour, managing director of Cathkin Booking and Management Services.

On the South Coast, the Sardine Run has proven to be a major draw, not just for visitors but also for film crews capturing this spectacular natural event. “We have had an incredible start to our winter season,” expressed Dr Vusumuzi Sibiya, CEO of South Coast Tourism and Investment Enterprise (SCTIE).

The region boasts an expansive array of outdoor experiences and cultural offerings, making it a standout destination for diverse visitor interests.

Welcoming the world to KZN

As KZN braces for a busy winter, it is apparent that the province is ready to welcome both local and international visitors. “We have pulled out all the stops to attract people to our province, and those efforts look like they will pay off,” concluded Gumbi.

With an exciting line-up of horse racing, cultural festivals, international film events, and captivating natural wonders, KwaZulu-Natal is undoubtedly the place to be this winter. The confluence of tourism and film within this vibrant province creates a unique opportunity for growth and celebration.

DAILY NEWS