Zee Nxumalo's uplifting words: a guide for artists to shine at the Hollywoodbets Durban July

The Hollywoodbets Durban July (HDJ) is one of the most anticipated events in the South African social calendar, attracting thousands of visitors and showcasing a vibrant array of talent.

However, for many artists, the pressure to secure a booking during this glamorous weekend can be overwhelming.

Fortunately, encouragement is just around the corner from South African singer-songwriter Zee Nxumalo, who recently shared an uplifting message aimed at those aspiring to take the stage, whether as a DJ or an artist. 

As the 2025 HDJ approaches, Nxumalo took to Facebook to instil hope among her fellow creatives, stating: “This coming Durban July weekend, as a DJ or an artist and you are not booked in Durban, don’t lose hope, success takes time. I wish you guys all the best.” 

While the pressure to secure engagements can be daunting, Nxumalo’s words serve as a reminder that the road to success is often paved with perseverance.

To aid these artists in their journey toward success, we have compiled essential tips below to help them secure bookings. 

Build a strong online presence

In today’s digital age, your online presence is often the first impression potential bookers will have of you.

Social media platforms like Instagram, Facebook and TikTok are powerful tools for connecting with your audience and sharing snippets of your performances or artwork.

Regularly engaging with followers, responding to comments, and utilising hashtags will enhance your visibility. 

Network within the industry

Connections are critical in the arts industry. Attend local events and festivals to meet other artists, promoters, and venue owners.

Don’t hesitate to introduce yourself and share your passion for your craft. Building relationships can lead to referrals and recommendations, significantly increasing your chances of getting booked. 

Perfect your pitch

Your pitch to venues and promoters needs to be concise and compelling. Tailor your communication to reflect an understanding of their specific needs and how you fit into their programming.

Include links to your music or performances, highlight your previous experience and offer clear reasons why booking you would be an advantageous decision for them. 

Create a press kit

A professional press kit is essential when approaching venues and promoters. Include a biography, high-resolution images, music samples or performance reels and any notable press coverage.

This serves as a snapshot of your artistic identity and provides everything a potential booker might need to make their decision.  

Follow up

After reaching out to venues or contacts, don’t forget to follow up. A polite email or a WhatsApp message can remind them of your initial contact and your continued interest.

This shows professionalism and enthusiasm, traits that can help keep you top of mind for future opportunities. 

Be professional

Lastly, always conduct yourself with professionalism. This includes meeting deadlines, responding promptly to inquiries and conducting high-quality work that meets client expectations.

Word-of-mouth referrals thrive on good professional relationships.