How South African beadwork is shaping heritage and high fashion

Gerry Cupido|Published

Beadwork stands out as both an ancient art form and a vibrant symbol of modern expression

Image: IOL / Ron AI

Heritage month invites South Africans to reflect on and celebrate the rich traditions that make us who we are.

And if there is one tradition that beautifully ties the past to the present, it is beadwork. 

From its deep cultural roots to its place on international runways, beadwork is more than just decoration. 

It is a story, a language, and now, a global fashion moment.

For centuries, beads have carried meaning far beyond their vibrant colours and intricate patterns. 

In Zulu culture, beadwork was once its own form of communication, with carefully chosen colours and patterns quietly revealing whether someone was single, engaged, or married. 

Among the Xhosa, elaborate beadwork plays a key role in rites of passage such as initiation and marriage, marking moments that connect individuals to their ancestors and communities. 

These designs are not just beautiful; they are deeply personal, carrying stories that have been passed down for generations.

Beadwork also has a history of resilience. 

What started thousands of years ago with natural materials like shells and seeds evolved with the arrival of glass beads through trade. 

During colonial times and apartheid, beadwork became a quiet act of defiance, a way for communities to preserve and express their identity when so much else was being stripped away.

Today, beadwork is having a bold revival, and the world is watching. 

Designers like Laduma Ngxokolo of MaXhosa Africa and Thebe Magugu are reimagining traditional beadwork for modern fashion, creating pieces that are as much about storytelling as they are about style.

From bold chokers and handbags to beaded sneakers and even red-carpet gowns, beadwork is everywhere, proving that heritage and high fashion can live beautifully side by side.

This resurgence is not just about style. It is also about reclaiming and celebrating a craft that was once undervalued, while creating opportunities for rural artisans, many of them women, whose skills are finally being recognised and appreciated globally.

This Heritage Month, beadwork reminds us that our culture is not static; it is alive and evolving. 

Whether it is being worn at a traditional ceremony or admired on an international runway, South African beadwork continues to speak volumes about resilience, creativity, and the pride we carry in every bead.

IOL Lifestyle

Get your news on the go, click here to join the IOL News WhatsApp channel.