Barney returns with new toy line to nurture creativity and love in children

Get ready to dance, sing, and embrace the warmth of friendship with the one and only Barney. The beloved purple dinosaur is back, and this time he’s bringing along an all-new Fisher-Price® toy line inspired by the rejuvenated animated series, Barney’s World™.

Scheduled to launch in June 2025, the new collection is poised to inspire a new generation of fans and budding storytellers.

Barney, who captivated audiences since his debut in 1988, became a household name through the hit television show Barney & Friends, which aired on PBS and various top broadcasters globally. The show's emphasis on themes of community, sharing, diversity, and family has endeared the character to millions. 

Barney’s World aims to carry on that legacy, adapting its core messages to resonate with today’s young viewers through engaging stories and colourful animation. Episodes are now streaming with select content available on YouTube, allowing fans to enjoy both classic and fresh narratives.

"Barney is the rare property that connects with fans young and old, and we’re thrilled to bring his lessons of love and kindness with a fresh perspective for today’s families,” said PJ Lewis, Senior Vice President and Global Head of Action Figures & Fisher-Price Entertainment.

“This new product line celebrates Barney while creating meaningful play experiences for kids and their grown-ups to explore self-expression.”

With the official launch set for June 2025, young fans and their families can look forward to discovering a world of fun, learning, and friendship through Barney and his friends. The new toy line promises to create a bridge between play and essential life lessons, making it a must-have for both children and parents alike.

IOL