In recent years, the book aesthetics trend has skyrocketed, amassing millions of views and boosting global book sales. This phenomenon is largely thanks to passionate book enthusiasts, known as bookstagrammers. Gone are the days of dull book reviews; these creative influencers have redefined literary content. Bookstagramming is more than visually appealing posts; it's a vibrant community of leaders inspiring others through literature. They foster engagement, share perspectives, and cultivate a love for reading.

Here’s 5 South African Bookstagrammers who have taken bookstagram by storm.

Bookamoso by Omphile

Books, Booktoker, Bookstagrammers, bookstagram, book content, Instagram, Tiktok, book reviews — Image:Instagram/@bookamoso

What initially began as a physical bookclub grew to an online space , Omphile Raleie started a monthly gathering with a few friends at a book shop in Bloemfontein. Each friend would bring a different book, summarise the content, and recommend new books that may be of interest to the group. After Omphile relocated to Gauteng the bookclub became virtual , inviting more book lovers to join Bookamoso.

Flowahh by Mbali

With a lively personality and engaging content, Mbali’s ability to recreate make-up looks inspired by book covers is one of the coolest things on her page. She brings an exciting element that instantly grabs reader’s attention.

Sammikoalareads by Saami

Sammi hosts regular Instagram live interviews with authors, she probes the burning questions every reader wants to ask. As an avid reader she shares some of favourite books and recommend new and old releases.

Pretty Bookish by Nokukhanya

When we are talking about book aesthetics and travelling, Nokukhanya’s page is top of our list, she has undoubtedly changed the way we view book content. Her visually pleasing feed is where most book fanatics scroll all the day, and we don’t blame them.

Vuvu Vena Reads by Vuvu

From Youtube book reviews, to owning a book store, Vuvu does not only share her personal reading experience, she engages with her followers by running weekly competitions, sharing book recommendations and doing live chats, connecting with book lovers throughout the country.

Bookamoso by Omphile

Flowahh by Mbali

Sammikoalareads by Saami

Pretty Bookish by Nokukhanya

Vuvu Vena Reads by Vuvu

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