We ask our listeners to stand with us - appealed Thaniga Moodley, the chairman of the new board
SOUTHSIDE FM, a voice for South Indian culture in KwaZulu-Natal, is making temporary adjustments to its broadcasting schedule due to financial challenges.
In a post on social media, the radio station is appealing to the community to support them with sponsorships and adverts to fund its operations.
"A decline in advertising revenue has impacted operations, prompting necessary programming changes," read the statement posted on its Facebook page.
"Despite this, the station remains dedicated to preserving South Indian heritage through music, language, and dialogue. A refreshed line-up of presenters will ensure continued quality programming that reflects our community’s cultural values.
"To sustain the station, we urgently call on listeners and businesses to support us. Advertise with us: sponsorships and ads directly fund our operations. Refer potential partners: affordable advertising packages are available. While we explore long-term funding solutions, immediate community support is crucial."
Thaniga Moodley, the chairman of the new board, said Southside FM had been a cultural cornerstone for over three years "and we are determined to keep it alive".
“We ask our listeners to stand with us and help secure its future.”
Southside FM broadcasts on 107.2 FM across many parts of KZN and reaches a national and international audience through its online streaming platforms.
The non-profit community radio station was established in 2022 to promote South Indian culture, language, and music.
The station is currently hosting a presenter search.