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South Africans mourn the discontinuation of Quality Street chocolates by Nestle SA

Chumani Mazwi|Published

SOUTH Africans have expressed disappointment after learning that the beloved Quality Street chocolates have allegedly been discontinued locally, a decision that has disrupted a long-standing festive tradition for many families.

For decades, Quality Street has held a special place in South African homes during the holiday season. The colourful packet, filled with a variety of individually wrapped sweets, has become synonymous with Christmas, bringing back cherished childhood memories and signalling the start of the festive season.

This week, social media buzzed with reactions after TikTok user @leeduruofficial posted a video expressing her shock and frustration at discovering that Quality Street is no longer produced or distributed by Nestle South Africa. She also highlighted ongoing customer complaints in recent years, noting that both the quantity and variety had noticeably declined.

“Quantity is a lot smaller, the variety is a lot less. You would get one purple sweet among a ton of plain toffees, for instance.” said Lee.

Her sentiments echoed those of countless fans who associate the brand with “December hospitality” - the family tradition of offering guests a sweet treat during family gatherings.

While Nestle South Africa has not issued an official statement explaining the alleged discontinuation, information surfaced on social media after a user complained about the taste of the chocolates. In response, the Quality Street X official page said the product had been discontinued by Nestle in South Africa. 

The page also added that individual retailers were now importing the product into the market "which is why you can still find it". 

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