Umhlanga: The Key to the City of Durban

Almost half of eThekwini's rates contributions come from Umhlanga, with property ownership worth a whopping R100 billion. IOL looks behind the scenes and speaks to the Umhlanga Ratepayer and Residents Association (URRA).

"Without the financial support of our ratepayers, it would be impossible for eThekwini to provide vital services that improve the quality of life for all residents. Tourism is our biggest economic driver, and provides not only revenue for the Hospitality industry, but also jobs which are sorely sought after. The continual closure of our beaches due to lack of maintenance affects every one of us - loss of jobs, properties  declining in value  and much more. We  are working to resolve this situation," explains URRA Chair Terri MacLarty.

It's not an easy task. Political dynamics and balancing the interests of residents vs businesses is a juggling act. But, it seems to be working in Umhlanga. Beyond their role as a powerful advocacy group to protect businesses, the URRA is evolving and gaining support with its community initiatives.

"One of our key initiatives is hosting community events that bring people together and foster a sense of belonging. For example, our annual URRA Festive Market is becoming a beloved tradition. It features local vendors, live music, and holiday activities for all ages. Events like these not only boost local businesses but also create opportunities for residents to connect and celebrate together. The Milkshake Festival is also partnering with us this year, to cater for children under 12, and ensure a family friendly event," added MacLarty.

It's a powerful boost and underpins how residents and business come together to pursue common goals. And it's working, in Umhlanga at least. With its apolitical stance, URRA has managed to become inclusive - and its support proves its doing something right. And, while it flexes its contributions muscles when engaging with the city, it's not bullish about it - and that, says MacLarty, is what works.

"We work closely with eThekwini, to ensure that the ratepayers in Umhlanga - one of the highest rate-paying communities - get what they pay for and we hold eThekwini accountable. But the approach is important. We have a good relationship with the city, including the Mayor and our Ward Councillor. You have to work together to get things done. We officially started on 29 May 2023, and over the past year and a half, we've accomplished significant milestones, and membership.

"We've been instrumental in working on taxi issues affecting our community, and have managed to assist with getting Metro Police moved to Prestondale so they are more present in our area however the challenge is that the Metro are understaffed - and only have three vehicles, and these are practical elements beyond our control. We are also working on trying to get Umhlanga’s  Blue Flag status for our beaches so that this boosts our Tourism. It's a holistic approach and done by a committed team of volunteers who want to see our community and businesses thrive," added MacLarty.

IOL