The travel industry has become a playground for scammers exploiting artificial intelligence (AI).

From fake booking platforms to fabricated reviews, cybercriminals are using advanced technology to deceive unsuspecting travellers.

Here’s how you can protect yourself against these emerging threats.

Fake booking websites: A ticket to nowhere

AI has made it easier for fraudsters to create convincing fake airline and hotel booking platforms.

These websites often advertise irresistible deals, enticing travellers with “limited-time offers” or “only one room left” tactics designed to pressure quick decisions.

Once you input your details, scammers can steal your personal and financial information, leaving you both disappointed and out of pocket.

To avoid falling victim, be vigilant. Double-check URLs for minor spelling errors, assess the overall website design, and verify deals through official channels before submitting any information.

Remember, if an offer seems too good to be true, it likely is.

AI Chatbots

Fraudsters are using AI-powered chatbots to impersonate customer service representatives. These bots often offer discounts on flights or holiday packages, luring users to pay upfront for trips that don’t exist.

If you feel rushed to act, it’s a red flag.

Phishing emails

One in five people click on AI-generated phishing emails, with a shocking 65% tricked into revealing personal information through input fields on websites linked in those emails.

Emails that appear to be from legitimate companies, often claiming flight cancellations or urgent booking changes. These messages pressure recipients to act quickly, leading to compromised financial details.

Be cautious with any email or text requesting personal information.

Cross-check the sender’s email address and confirm changes directly with the company through official channels.

Fabricated reviews: Distinguishing fact from fiction

The rise of AI tools has led to a surge in fake online reviews.

Fake AI-generated airline reviews have skyrocketed by an eye-popping 189%, while Tripadvisor alone flagged a record 2 million reviews as fake on its platform last year.

AI-generated reviews often appear overly positive and are posted in clusters over short periods.

To identify genuine feedback, cross-check reviews across multiple sources and focus on balanced opinions that include both pros and cons. Independent platforms and social media can provide additional information.

Fake itineraries and images

Scammers now use AI to create professional-looking itineraries and enticing holiday packages, complete with AI-generated images.

These offers often promise exceptional deals but deliver nothing. Examine the fine details and scrutinise photos for unnatural lighting or blurry areas.

Christoph C. Cemper, founder of AIPRM, a prompt management library that helps users improve output from AI-powered platforms like ChatGPT, says; "Nowadays, nearly anything can be faked with AI so if it is ‘too’ well written, ‘too’ good to be true in the offer, or ‘too nice’ in pictures, then I would be especially careful".

AI technology has revolutionised the travel industry, but it’s also given rise to new dangers.

By staying vigilant and verifying information, you can safeguard your holiday plans. Trust your instincts and remember: the best defence against scams is a cautious and informed traveller.

IOL Travel

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The alarming rise of fake AI-generated travel scams