Global technology brand, HONOR, has earned 39 Best of IFA awards after showcasing its technological leadership with multiple innovative products at the IFA Berlin 2024 in Germany.

The global technology brand showed more than just the Magic V3 on Thursday.

Contrary to expectations, the Magic V3 did not play a role. Instead, the company did have the Honor MagicPad 2 and the HONOR MagicBook Art 14 with a magnetic camera, and an HONOR Watch 5 in its luggage.

The HONOR Magic V3’s first appearance on the global stage at IFA 2024 has garnered significant praise from leading global tech media. TechRadar awarded the device “Best of IFA 2024”, noting that “it is absolutely wild to hold it in hand and feel how thin it is”.

This sentiment was echoed by Trusted Reviews, which highlighted the Magic V3’s groundbreaking 9.2mm thickness, stating: “This is up there with the thinnest foldables we’ve ever held, and it feels all the better for it.”

Cutting-edge innovations highlight HONOR’s commitment to user-centric technology. | Supplied

The buzz continued with Android Authority, which emphasised the Magic V3’s potential to reshape the foldable market, remarking: “The HONOR Magic V3 is the world’s thinnest book-style foldable.”

The HONOR Magig V3 has set a new benchmark for foldable smartphones with its slim 9.2mm thickness when unfolded. | Mapaseka Mogotsi

These accolades from respected tech authorities underscore HONOR’s successful push to the forefront of foldable technology, with the HONOR Magic V3 setting new benchmarks for design and functionality in the competitive flagship device landscape.

The HONOR MagicBook Art 14 has also captured the attention of leading tech media at IFA 2024. XDA Developers highlighted the perfect balance between display quality with the innovative detachable camera.

“The simple ingenuity of this idea is the kind of idea I love to see companies try,“ XDA Developers said.

Yanko Design was also particularly impressed by its industry-leading innovative design, adding: “HONOR just Killed Apple’s MacBook Notch in the Best Way.”

These comments highlight HONOR’s commitment to innovation, positioning the MagicBook Art 14 as a front runner in the competitive ultralight laptop market.

The HONOR MagicPad2 is the perfect integration of productivity and entertainment. | Mapaseka Mogotsi

The HONOR MagicPad2 also received high acclaim at IFA 2024, with top-tier tech media lauding its exceptional audiovisual capabilities and advanced eye protection technology.

Focusing on the productivity and visual performance, Android Headlines commented that “HONOR’s new MagicPad2 is the most powerful Android Tablet on the market”.

Les Numeriques was impressed by the tablet’s immersive productivity experience, stating that the HONOR MagicPad2 is “a high-end tablet with AI to boost productivity”.

The enthusiastic reception of HONOR’s latest innovations at IFA 2024 underscores the brand’s unwavering commitment to pushing technological boundaries and delivering exceptional user experiences.

These devices highlight HONOR’s commitment to cutting-edge design and human-centric innovation across diverse product categories:

* The HONOR Magic V3 redefines foldable smartphones with its ultra-thin 9.2mm unfolded profile.

* The HONOR MagicBook Art 14 features a unique detachable camera, balancing visual experience and privacy in ultralight laptops.

* The HONOR MagicPad2 impresses with its 12.3-inch OLED display, spatial audio, and eye protection technology.

The Star

mapaseka.mogotsi@inl.co.za