Scam alert: how to keep your holiday plans safe from travel fraudsters

As holiday plans begin to take shape for many across the globe, a dark cloud looms over the travel industry: a surge in holiday scams.

Globally, fraudsters pilfered over $1 trillion from unsuspecting victims in 2024, as revealed in a recent report by the Global Anti-Scam Alliance (GASA). Travel was cited as one of the hardest-hit sectors.

Analysis indicates that nearly $25 million will be lost to online travel fraud this year alone, potentially impacting one in five travel bookings.

This alarming trend isn't confined to the borders of specific countries; even South Africa is witnessing a sharp rise in travel-related scams.

Antoinette Turner, general manager at Flight Centre South Africa, stressed the seriousness of the situation.

“South Africa is witnessing a significant uptick in scams – from counterfeit accommodation listings to phishing emails impersonating major booking platforms. Criminals are leveraging advanced AI tools, making their tactics increasingly sophisticated. Travellers need to exercise heightened vigilance,” she warned.

In response to this growing threat, Turner offers pragmatic advice to help travellers spot red flags and protect their finances:

Stick to trusted sites and double-check URLs

Scammers are savvy, often utilising professional-looking emails or ads that appear legitimate.

To safeguard yourself, always type the website address directly into your browser, avoiding links.

Ensure URLs start with “https” and proceed with caution if you notice minor spelling errors or odd domain endings.

Use credit cards, not EFTs

 "If a deal looks too good to be true, it usually is," cautioned Turner.

Paying via credit card can offer some protection through chargeback options, while cash transferred through EFT often renders recovery impossible.

Don’t go off-platform

Stick to in-app messaging and payment systems on trusted platforms like Airbnb and Booking.com.

Scammers frequently attempt to lure users to WhatsApp or email, promising discounts for direct bookings – a definitive red flag.

Watch out for urgency tactics

Be alert to pressure tactics such as fake countdown timers or last-minute discounts which can rush decisions.

Take a moment to step back and verify any claims.

Check credentials and verify logos

Scammers often mimic well-known brands to build trust.

To avoid falling victim, use official directories to verify travel agencies or operators before any transactions.

Spot fake reviews

Be cautious of overly positive reviews lacking detail, especially if they appear on multiple platforms with poor grammar.

Additionally, heed negative reviews that hint at potential scams; they can serve as vital alerts from fellow travellers.

Social media platforms are increasingly becoming the breeding ground for these scams, with Action Fraud in the UK reporting that over half of holiday scams are initiated via sites like Facebook or Instagram.

Turner succinctly captures the widespread nature of these fraudulent schemes, issuing a stark warning: "Scammers are exploiting every stage of the booking process, from initial flight and accommodation reservations to post-trip refund scams.

A holiday should be a chance to relax, not the start of a financial nightmare."