Las Vegas, Nevada - Not all the show specials built for the annual Specialty Equipment Manufacturers Association Show in Las Vegas are performance cars - this one seems to be more of a party animal.
The release accompanying this teaser video says simply: "Kia and Ballast Point Brewery are serving up something special for the 2014 SEMA Show."
What we do know is that the vehicle is a 2015 Sedona, a restyled version of Kia's long-running MPV with an all-new 206kW/335NM 3.3-litre petrol V6, which is already on sale in the United States.
In the video the guys from Ballast Point are busy fitting the Sedona out as a mobile bar; the roof hinges up to allow standing room and the right side of the body (which is the side nearer the sidewalk in left-hand drive countries) folds down to become a bar counter.
Fittings and plumbing for a couple of kegs and an on-board fridge should be pretty straightforward - and then the guys can provide the unseen lady with the beer she's asking for.